Premium packaging for toothpaste and related

May 25, 2008
We had to buy some toothpaste the other day; or should I say that I had to buy some. I have to admit that it’s been a while since I’ve had to trawl down this aisle to find a minty tooth soap.
It seems that even toothpaste is being given a more premium look; a wider and squatter tube in a matt feel box with oodles of bling. I was rather tempted to buy.
“All that glitters… must be bought.”

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At the same time I took a look for a new toothbrush… I wish I hadn’t. Where do you start? and then where do you stop? Like this toothbrush; a disposable vibrating one. Do I need this? and how much more is an electric one?
I did like the blister pack though, a simple vibrating effect around the bristles that definitely communicates what is inside.

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I like it. And, no, I did not buy it.